Reducing Churn and Increasing Product Usage for Enterprises

AI Solution

The Runners product allows users to run the operations part of CircleCI on their own infrastructure. CircleCI's SaaS engine on customer's compute. My role on this product was lead product designer.

Problem

The existing product was through a CLI function which also required the use of several docs article to implement. When benchmarked against other competitor products it took 3-5x the time to install. Users found it difficult and cumbersome to get started and use.

AI Solution

This new design focuses on bringing the functionality from the CLI into UI in order to make it faster and easier for users to set up runners.

The users of this product were often enterprises who had outgrown our cloud solution or had security needs to run on their own infrastructure.

Process

AI Solution

  • Early Design: User flows, process simplification, initial drafts
  • Research: Enterprise customer study revealed unique data organization needs
  • Card Sort: Dashboard content prioritization
  • Design Iteration: Navigation improvements and usability updates
  • Testing: 10-person usability study

Solution

Implemented revised design with improved usability and engineering specifications.

AI Solution

Impact

The result from this design was an 8x speed increase in install speed as a result of simplified installation process. Due to the ease of install, customer usage of this feature increased 40%.

  • Abbreviated version. A full case study is available for this project *